eCommerce stores use basic promotional tactics to drive traffic to your store with the aim of converting that traffic into paying customers and keeping those customers post-purchase.
A comprehensive e-commerce marketing strategy is made up of various marketing tactics both on and off your website. A complete marketing strategy can help promote your business to be a sale driven powerhouse of a web store.
You can use these marketing techniques to promote your e-commerce store or to drive customers specifically to certain products. Below are 10 tips that you can utilise to gain more custom for your store.
1. Upsell your products
Upselling is when you persuade a customer to buy a more expensive item or upgrade a product or service to make the sale more profitable. It’s something all online businesses should consider. As with cross-selling, not attempting to upsell when the customer is already in a buying frame of mind is a wasted opportunity.
2. Integrate Instagram
The Benefits of Adding an Instagram Feed to Your Website. Instagram photos allow you to expand your social media reach. It can help you to gain more followers while increasing visibility and impact for your Instagram posts.
3. Reduce abandoned carts
An abandoned shopping cart email is a mainstay of e-commerce. Some reports suggest that most e-commerce sites have an abandoned cart rate of 15%. Abandoned cart emails work to remind customers of items they left in cart – enticing them to come back to purchase what they are already so close to buying.
4. Launch a Facebook store
Start your own Facebook shop and utilise it as an extra channel for selling your products.
5. Capture more email subscribers
Nobody’s going to subscribe to your newsletter as a favour to you — they need to know what’s in it for them. Engage your audience and keep promises in email campaigns.
6. Improve email campaigns
Sometimes driving email revenue is all about timing. Research shows that the best time of day to send an email is between 10 and 11 AM and that Monday and Sunday have high transaction rates, but Tuesday has the highest open rates and click-throughs. There’s no one-size-fits-all for this, so it will take some experimentation to figure out your ideal email timing—but this data provides a starting point. As you work to find out which email timing drives the best results, don’t forget to take time zones into account. If your subscribers are all over the world, this may involve some compromise.
7. Send wishlist reminder emails
Allow customers to add a product to their wishlist and auto remind them by email to purchase their items. This will engage the customer more and encourage sales conversion.
8. Make it easy for your customers to get what they want
Far too many businesses are reactive when it comes to customers. Businesses wait around for the customers to contact them about purchasing their products and services instead of proactively reaching out.
9. Use live chat to help customers
The idea is to gain leads and convert them into loyal customers before your competitors even think of offering live chat. Use live chat and quality customer services as your brand’s main feature. There’s a good chunk of people that prefer better experience to everything else.
10. Prepare for future sales
At the most basic level, potential purchasers will look for the level of income generated by your business over the last few years, and the corresponding cost figures. You should also provide a realistic and detailed projection of future sales and profits.
