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< eCommerce / Retail / Confectionery >

Hey Sweetheart Sweetshop

eCommerceSEOWebsite DesignWebsite Development

< Project Overview & Results >

A sweeter way to shop online.

Hey Sweetheart Sweetshop sells traditional sweets, American candy, fudge, gift ranges and build-your-own pick and mix online and by local delivery.

The challenge was volume: hundreds of lines, frequent stock changes and several very different ways of buying, from a single mini bag to a custom mix, a gift box or a monthly subscription.

Mello built a WooCommerce store around how people actually shop, with clear categories, a guided build-your-own journey and gift ranges kept separate, so the range stays manageable for the team and easy for customers to navigate.

Clearer product categorisation
Pick and mix, mini bags, fudge, American candy and gifting keep a very large range navigable.
Easier online ordering
Build-your-own mixes and pre-made pouches both have a simple, guided route to checkout.
Stronger mobile experience
The store is designed mobile-first, where most sweet and gift buying happens.
Easier website management
Products, stock and offers can be updated by the team without developer involvement.

< Showcase >

The Website Build

A bold, brand-led WooCommerce store built to make a huge sweet range easy to browse, mix and buy.
Homepage
Build Your Own Mix
Gift Boxes

< More work >

Other projects.